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Product Marketers, unite!

Be connected, equipped and caffeinated

In a word...

Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.

As if networking wasn't enough....

Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:

  • Defining buyers and their purchase process
  • Go-to-market planning and execution
  • Launches and campaigns

And food, my friend.  Mmmmmm. Food.

Try this test

Take a peek in the mirror—we can wait.  Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.

Product Marketing in the B2B context is such a critical role, yet very rarely do you find a forum that provides the level of practical insights like the Product Marketing Community. The inaugural Toronto conference was just what I needed to get up to speed on industry best practices and to network with like-minded product marketers! If you want to be an Architect of Growth, attend San Francisco December 9th!
Mei BurginCloud Marketing Leader, North America IBM
If you’re passionate about elevating your Product Marketing role so as to influence revenue growth, customers retention and awareness, join our friends at the Product Marketing Community Dec 9 in San Francisco. If it’s anything like their inaugural conference in Toronto, You’re in for a treat.
Rebecca KalogerisVice President, Marketing, Pragmatic Marketing Inc.
In the world of B2B marketing, there is perhaps no more strategic, but less understood role than of Product Marketing. I’m very excited to join the Product Marketing Community to better articulate the mission and role of this critical function.
Jim WilliamsVice President, Marketing, Influitive

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Conferences like this one

Keynote speakers

The best thinking comes in 3’s

Kristen Butzow

Pragmatic Instructor

From the razor-sharp minds of Pragmatic Marketing you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    Jeff Lash

    VP & Group Director, Go-to-Market

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    Michael McCune

    Senior Executive Advisor

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.

    Agenda

    8:30 - 9:30 AM
    General Registrations Open & Continental Breakfast

    General registrations open at 8:30 am with Continental Breakfast and Coffee.

    Product Marketing Community

    Introduction of your MC for the day: Blaine Mathieu, CMO, VANTIQ and the Founder of Product Marketing Community: Rowan Noronha

    Rowan Noronha, Founder Product Marketing Community & Blaine Mathieu (MC)

    The story goes: you build a product, follow your launch checklist and then boom! The users, revenue and praise starts flowing in. But we all know that’s a myth. In fact, it’s a collection of four big myths. Join Pragmatic Marketing instructor Cindy Cruzado as she identifies those myths and explains how to avoid them to ensure a successful product launch. With more than 25 years of product and go-to-market experience in the high-tech software industry, Cindy has extensive experience leading teams through successful launch and scale projects in both startup and enterprise environments. Her specialty is building market-focused product teams who deliver delightful customer experiences that drive brand preference.

    Cindy Cruzado, Instructor, Pragmatic Marketing

    Thomas Dong, VP of Product Marketing from OPENTEXT shares his insights with aligning, go-to-market, launch and more.

    Thomas Dong, VP, Product Marketing, OPENTEXT

    Andrew Kaplan from LinkedIn shares his experience in aligning, go-to-market, launches & more.

    Andrew Kaplan, Group Product Marketer (Marketing Solutions)

    Networking session with coffee

    Product Marketing Community

    Shyna Zhang from Castlight Health shares her insights on product marketing

    Shyna Zhang, Senior Director, Product Marketing

    B-to-b organizations often use an internal organization chart or product portfolio hierarchy to inform their go-to-market strategies, which results in a fuzzy or confused vision of the buyer audience. SiriusDecisions into the priorities of b-to-b CMOs indicates that shifting their marketing approach from product-centric to audience centric is one of their top priorities. Product marketing leaders are able to orchestrate the design of a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this session, we will share a framework and process for how product marketing can lead the effort to aligning go-to-market strategy across product, marketing and sales based on a clear view of the buyer audience.

    Jeff Lash, VP & Group Director, Go-to-Market

    Hally Pinaud shares her insights on Product Marketing

    Hally Pinaud, Team Lead Product Marketing, Marketo

    We hear a lot about “alignment” in business, yet one of the biggest misalignment persists in many businesses today: That’s the misalignment between sales and marketing that results in inefficiency that slow your growth. In this talk, I’ll cover the cause of the rift, how much it costs you, and what you can do about it as a product marketer.

    Russ Heddleston, CEO, DocSend

    Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!

    Product Marketing Community

    We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this session, I'm going to show you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.

    April Dunford, Rocket Launch Marketing

    B2B buyer research tells us that most content doesn’t change customer behavior. But the same research also shows that teaching a customer something new about their own business can prompt more rapid sales engagement. While the development of such insight often requires building new marketing muscles, marketers can’t lose sight of how to smartly deploy this content. Michael McCune from the Marketing Leadership Council at CEB (now Gartner) will share their framework for deploying disruptive messaging and the routing of related leads.

    Michael McCune, Senior Executive Advisor, Marketing Leadership Council

    As a product marketer, developing a sound strategy for execution is the easy part. Hear about how the world's largest chemical company, BASF, worked with a small agency out of Toronto to launch a global content marketing strategy, and learn from the highs and lows of this journey, and how you can apply these implementation methods to your go-to-market best practices.

    Christina Dong, VP of Client Services, motum b2b

    Mark Organ shares his insights on Product Marketing

    Mark Organ, CEO, Influitive

    For product marketers, striking the right balance between left brain and right brain can mean the difference between a business-moving campaign or an uninspiring thud. Using a real-world case study, learn how Eventbrite has applied growth philosophies and frameworks to core product marketing challenges driving transformational change for their business, and how you can do the same.

    Brian Rothenberg, VP, Product Marketing, Eventbrite & Greg Hollander, Sr Manager, Product Marketing, Eventbrite

    As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!

    Rowan Noronha, Founder Product Marketing Community

    Conference starts in…

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    Save the date: TBD

    Coming soon…

    Early Bird
    $149
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      April 01 to May 31
      $199 US
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      June
      $299 US
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      I joined the community to promote excellence in marketing and to share and learn from peers in the industry with a focus on Product Marketing in a B2B environment. Join us December 9th.
      Adam HowatsonChief Marketing Officer, OpenText
      Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference in Toronto was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success. Let’s continue the dialogue December 9th in San Francisco.
      Jeff LashVP & Group Director, Go-to-Market, SiriusDecisions
      The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
      Andrew DixonVice President, Marketing, SAS

      Meet our partners

      without whom…

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      The Julia Morgan Ballroom

      • 465 California St, San Francisco, CA 94104
      • chat@productmarketingcommunity.com
      • (416) 999 - 5413
      • 8:30 AM to 4:30 PM