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Toronto Product Marketers, unite!

MaRS Discovery District | November 22, 2019

Be connected, equipped and caffeinated

In a word...

The Product Marketing Community is on a mission to help you become an architect of growth. Created by product marketers for product marketers, we bring together new ideas, powerful presentations, and a diverse group of delegates.  

Together we’ll tackle everything from product launch to competitive intel. Our promise to you: A day of purpose, connection, and countless “Holy Crap, I didn’t know that” moments. At the end of the day, you’ll walk away with a fresh perspective, and a powerful community.

As if the networking and good food isn't enough...

We’ve got a lot to offer in one day: top-drawer keynote speakers, workshops, meet-the-expert sessions, group discussions and so much more. We keep our agenda moving along and our content digestible. No snoozing on our watch!  

At PMC Toronto, you will dive into

Defining buyer personas and purchase process
Identifying growth opportunities
Go-to-market planning and execution
Launches and campaign strategy
Competitive intelligence
And a whole lot more!

Try this test

This day is about ideas and best practices that can help turn products and plans into revenue. Are you a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, or Product Engineer? Then yes, you’ll want to be here.

Product Marketing tends to be like the Wild West…every company does it a little differently. Product Marketing Community offers us all the opportunity to collaborate and better define this strategically critical role to the business while sharing best practices and learnings. I love the mix of thought leaders and practitioners involved with the organization.
Misha RangelSr. Product Marketing Manager
I just attended my 3rd Product Marketing Community conference and they keep getting better and better. What I like best is that the talks are always positioned to provide real actionable steps to take back to the workplace. I always leave inspired and with a list of initiatives to start or actions to take to improve my marketing projects and better support my team. I’ll be back next year!”
Janet GuzmanSr. Director, Industry Marketing
The Product Marketing Community has been a great source of inspiration and education for me. I’ve had the chance to meet product marketers from a variety of different industries and different stages in their career.
Sudeep CherienHead of Product Marketing

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Keynote speakers

Only the best…

Steve Gaylor

Pragmatic Instructor

In this session Pragmatic Institute will introduce a new product marketing model that addresses a long-standing problem: what product marketers should be doing, and how to express that succinctly.

Most processes today are too waterfall and rigid, and the planning process for a go-to-market strategy is often iterative. What we know today is changed by what we’ll learn tomorrow.

    Katie Fabiszak

    Research Director, Portfolio Marketing

    While a majority of b-to-b companies aspire to be audience-, buyer- or solution-centric in their go-to-market strategy and execution, few adequately manage the challenges and barriers to doing so. SiriusDecisions will share how an organization can transform from product-centric myopia to an outward-looking approach.

    Jen Singleton

    Senior Director Analyst

    Messaging aligned to business issues is most likely to attract today’s buyers and inspire new projects, which can produce more leads and competitive differentiation.

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    Registration now open!

    Early Bird
    $169 CAD
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        Last Chance...
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          Product Marketing is a critical role, yet is still being defined in most companies. Product Marketing Community is doing a fantastic job paving the way towards clarifying the impact of this function.
          Alex LopesFounder and CEO, Sharebird & Founder, SF Product Marketing Meet-up
          Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success.
          Jeff LashVP & Group Director, Go-to-Market
          The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
          Andrew DixonVice President, Marketing, SAS

          Meet our partners

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