Product Marketers, unite!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Toronto–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
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Invite Only: Executive Registration Open & Continental Breakfast
Unlocking growth through purpose Digital technology has changed how we consume and market forever in three significant ways: For CMO’s, navigating the tsunami of information is causing them to over-think decisions and be less confident in their choice. For customers, as the boundaries between online and offline blur they are expecting brands to be smarter and more customized. And for marketers, with the end of offline vs. online, what is known about engaging consumers within a predictable path to purchase becomes obsolete. For brands looking to grow they must be more transparent and authentic; but where do they start? Dawn Whiteman, B2B veteran and Head of Strategy at Interbrand Canada, will lead a CMO panel discussion about how a brand’s purpose – WHY an organization exists beyond making a profit – is now more than ever critical to ensuring relevancy in the new digital world. Panelists will share how senior B2B leaders can deliver on a purpose that creates an emotional connection, drives purchase, and fosters loyalty – in real time.Dawn Whiteman, Head of Strategy
General Registrations Open & Continental Breakfast
Registrations open at 8:30 am with Continental Breakfast and Coffee.Product Marketing Community
KEYNOTE: The Big Myths of Launch and Scale
The story goes: you build a product, follow your launch checklist and then boom! The users, revenue and praise starts flowing in. But we all know that’s a myth. In fact, it’s a collection of four big myths. Join Pragmatic Marketing instructor Cindy Cruzado as she identifies those myths and explains how to avoid them to ensure a successful product launch. With more than 25 years of product and go-to-market experience in the high-tech software industry, Cindy has extensive experience leading teams through successful launch and scale projects in both startup and enterprise environments. Her specialty is building market-focused product teams who deliver delightful customer experiences that drive brand preference.Cindy Cruzado, Instructor, Pragmatic Marketing
Insight Applied: Shopify
Chris from Shopify shares there trials and best practices for understanding the market, aligning internally, and launching.Chris Long, Product Growth Lead, Shopify
Audience Q&A Session with Pragmatic & Shopify moderated by Steven JohnsonSteve Johnson
Networking session with coffeeProduct Marketing Community
KEYNOTE: Go-to-Market Architecture: From Product-Centric to Audience-Centric
B-to-b organizations often use an internal organization chart or product portfolio hierarchy to inform their go-to-market strategies, which results in a fuzzy or confused vision of the buyer audience. SiriusDecisions into the priorities of b-to-b CMOs indicates that shifting their marketing approach from product-centric to audience centric is one of their top priorities. Product marketing leaders are able to orchestrate the design of a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this session, we will share a framework and process for how product marketing can lead the effort to aligning go-to-market strategy across product, marketing and sales based on a clear view of the buyer audience.Jeff Lash, VP & Group Director, Go-to-Market
Insights Applied: IBM, How will Artificial Intelligence improve the work of marketers
Cognitive computing will help to solve many of the problems marketers face today. IBM Watson collects and harmonizes thousands of data points about a neighborhood – including data from traffic, social media, local news and weather sources. Organizations can now act on insights in real-time to improve the customer experience. Join Jay Badiani as he discusses how Watson applies deep learning algorithms to produce a curated, timely and hyper-local image of a targeted area which can be used to adjust store mix, sales promotion and stock alerts at the neighborhood level.Jay Badiani, Marketing Leader, IBM
Audience Q & A
Audience Q&A Session with SiriusDecisions and IBM moderated by Steven JohnsonSteven Johnson
Hot Gourmet Lunch
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!Product Marketing Community
KEYNOTE: CEB, Now Gartner
More to come...Michael McCune, Senior Executive Advisor, Marketing Leadership Council
Workshop: Retention is the New Sales: How Product Marketing Can Help Customer Success Drive Retention and Upsell
In this talk, you will learn the primary types of churn Alan Armstrong has identified after 10 years of experience conducting thousands of buyer interviews. Learn not only what these types of churn look like but also how to avoid them. Using Buyer as HeroTM methodology, and with the Buyer Profile and Dialogue Map tools equipped, Product Marketing and Customer Success together can more effectively drive retention and upsell.Alan Armstrong, CEO, Eigenworks
Networking break with coffeeProduct Marketing Community
Workshop: Using Context to Transform your Products from What? To Wow!
We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this session, I'm going to show you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.April Dunford, Rocket Launch Marketing
Workshop: Sales Enablement with Russ Heddleston
We hear a lot about “alignment” in business, yet one of the biggest misalignment persists in many businesses today: That’s the misalignment between sales and marketing that results in inefficiency that slow your growth. In this talk, I’ll cover the cause of the rift, how much it costs you, and what you can do about it as a product marketer.Russ Heddleston, CEO, DocSend
Insights Applied: Vidyard - The secret recipe for a killer product launch
You're a product marketer, which means you've got a launch coming up. You'll need to educate your company on the product, build powerful sales tools, create a ton of excitement in the space AND drive rapid adoption with both new and existing customers. Sounds easy right? In this talk I'll share with you some tips and tricks for creating a killer product launch - regardless of the size of your company or budget.Jesse Ariss, Product Marketing, Vidyard
Recap & Audience Q&A
Q&A Session to Close the Event.Steven Johnson
Prizes. Networking. Cocktails!
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!
Conference starts in…
Save the date: September 28, 2017
Registrations are now open!
Early Bird (Closed)
August 14 - September 15
September 16 - 29
Meet our partners
Inspiration. Insights. Food.
Join the Community
Arcadian Court - Oliver's & Bonacini Events
- (416) 999 - 5413
- 8:30 AM to 4:30 PM