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Product Marketers, unite!

Be connected, equipped and caffeinated

In a word...

Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Toronto–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.

As if networking wasn't enough....

Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:

  • Defining buyers and their purchase process
  • Go-to-market planning and execution
  • Launches and campaigns

And food, my friend.  Mmmmmm. Food.

Try this test

Take a peek in the mirror—we can wait.  Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.

Product Marketing in the B2B context is such a critical role, yet very rarely do you find a forum that provides the level of practical insights like the Product Marketing Community. The inaugural Toronto conference was just what I needed to get up to speed on industry best practices and to network with like-minded product marketers! If you want to be an Architect of Growth, attend San Francisco December 9th!
Mei BurginCloud Marketing Leader, North America IBM
If you’re passionate about elevating your Product Marketing role so as to influence revenue growth, customers retention and awareness, join our friends at the Product Marketing Community Dec 9 in San Francisco. If it’s anything like their inaugural conference in Toronto, You’re in for a treat.
Rebecca KalogerisVice President, Marketing, Pragmatic Marketing Inc.
In the world of B2B marketing, there is perhaps no more strategic, but less understood role than of Product Marketing. I’m very excited to join the Product Marketing Community to better articulate the mission and role of this critical function.
Jim WilliamsVice President, Marketing, Influitive

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Conferences like this one

Keynote speakers

The best thinking comes in 3’s

TBD

Pragmatic Instructor

From the razor-sharp minds of Pragmatic Marketing you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    Jeff Lash

    VP & Group Director, Go-to-Market

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    Michael McCune

    Senior Executive Advisor

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.

    Agenda

    7:00 - 8:00 AM
    Invite Only: Executive Registration Open & Continental Breakfast

    Exclusive Executive Session: Invite Only.

    Product Marketing Community

    Exclusive Executive Session: Invite Only.

    Interbrand & Product Marketing Community

    Registrations open at 9:00 am with Continental Breakfast and Coffee.

    Product Marketing Community

    Chris Long shares Shopify’s trials and best practices

    Chris Long, Product Growth Lead, Shopify

    More details to come.

    Jeff Lash, VP & Group Director, Go-to-Market

    OpenText shares there trials and best practices for understanding the market, aligning internally, and launching.

    TBD

    More to come...

    Michael McCune, Senior Executive Advisor, Marketing Leadership Council

    Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!

    Product Marketing Community

    More to come...

    April Dunford, Rocket Launch Marketing

    We hear a lot about “alignment” in business, yet one of the biggest misalignment persists in many businesses today: That’s the misalignment between sales and marketing that results in inefficiency that slow your growth. In this talk, I’ll cover the cause of the rift, how much it costs you, and what you can do about it as a product marketer.

    Russ Heddleston, CEO, DocSend

    More to come...

    Alan Armstrong, CEO, Eigenworks

    More to come...

    TBD

    As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!

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    Save the date: July 21, 2017

    Registrations are now open!

    Early Bird (May 29 - June 16)
    $149 CAN
    • https://www.eventbrite.com/e/product-marketing-community-toronto-2017-tickets-34943384604
    REGISTER
    June 16 - 30
    $199 CAN
    • https://www.eventbrite.com/e/product-marketing-community-toronto-2017-tickets-34943384604
    Register Now
    July 01 - 21
    $249 CAN
    • https://www.eventbrite.com/e/product-marketing-community-toronto-2017-tickets-34943384604
    Register Now
    I joined the community to promote excellence in marketing and to share and learn from peers in the industry with a focus on Product Marketing in a B2B environment. Join us December 9th.
    Adam HowatsonChief Marketing Officer, OpenText
    Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference in Toronto was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success. Let’s continue the dialogue December 9th in San Francisco.
    Jeff LashVP & Group Director, Go-to-Market, SiriusDecisions
    The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
    Andrew DixonVice President, Marketing, SAS

    Meet our partners

    without whom…

    Downtown Toronto

    • Toronto
    • chat@productmarketingcommunity.com
    • (416) 999 - 5413
    • 8:30 AM to 4:30 PM