Bay Area Product Marketers, unite on October 5th!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
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General Registrations Open & Continental Breakfast
General registrations open at 8:30 am with Continental Breakfast and Coffee.Product Marketing Community
Practical Steps to Becoming an Architect of Growth
Do you have a seat at the table when executives are discussing business strategy and growth initiatives? Do top sales reps ping you for advice on winning a big, new strategic deal? Do industry analysts call you proactively for strategic insights? Come to this session to hear practical, tested steps on how you can make an even bigger strategic contribution to your business. Sridhar Ramanathan, co-founder of Aventi Group, a Product Marketing agency, shares best practices from his top client executives. He will discuss “seven levers” for revenue growth, and share three specific case studies of PMM leaders who are moving the revenue needle in a big way.Sridhar Ramanthan, Managing Director & Co-Founder, Aventi Group
KEYNOTE: Pragmatic Marketing -- The Cup Holder Conundrum, Speaking the Language of Your Buyer
Product marketing teams are generating more content - more communications - than ever. Yet we often miss the mark when it comes to really engaging buyers. Why? Diane Pierson, marketing strategy expert and instructor at Pragmatic Marketing, will outline not only why this happens, but how to fix it. This topic will include learnings from your peers on creating an effective Buyer Persona, documenting the Buyer Experience and bringing both to life within your organization, and in your marketing efforts.Pragmatic Instructor, TBA
INSIGHTS. APPLIED.: Act with Intelligence: Messaging Founded on Win/Loss Analysis
Relying on sales to help us understand why deals are won or lost is problematic. Often, their view is incomplete, heavily biased, and just wrong making win/loss data unreliable. Top win/loss programs systematically leverage insight directly from buyers to drive specific actions. This session will cover 10 tips for quickly ramping your program while creating personal value by making you your company's win/loss guru!Ryan Sorley, Founder, DoubleCheck Research
Buyers want the Brutal Truth, Not Slick Messaging
Here is the sad truth for all of us who have spent countless hours crafting product messaging and creating one-pagers: today's B2B buyer is less reliant on, and less trusting of, vendor-produced materials. Instead buyers want to hear from their peers and current customers. In this session, TrustRadius VP Marketing, Bertrand Hazard, will present the key finding from their latest annual study into how technology buyers research products, where vendors are falling short, and what vendors can do to have greater impact on purchasing decisions Most importantly he will share what these key findings mean for us product marketers.Bertrand Hazard, VP, Marketing, TrustRadius
Q & A session with Pragmatic Marketing, DoubleCheck Research and TrustRadius
Audience led engagement session based on provided questions via ThoughtExchange app.MC, Pragmatic Marketing, DoubleCheck Research & TrustRadius
Networking session with coffee & snacksProduct Marketing Community
KEYNOTE: Taking a Strategic Approach to Launch for Better Business Results
"Even the best designed offerings don’t market and sell themselves. To ensure new offerings get off to the right start and are commercially successful over time, portfolio marketers must have a well-crafted launch plan that provides the right context and direction for marketing, sales, product and even executive teams. An effective launch plan ties launch activities to measurable goals oriented around external and internal audiences – ensuring that overall business objectives are achieved. This presentation will demonstrate how to develop a strategic plan to get the desired results you're looking for from your launch"Jeff Lash, VP & Group Director, Go-to-Market, SiriusDecisions
INSIGHTS APPLIED:. Products Are Like Rockets: How to Move from Launch-As-You-Go
You’re so excited to bring your product features to market you maintain a Launch-As-You-Go system. Learn how Recruiter, LinkedIn’s biggest business line, moved from “launching features when ready” to a consistent quarterly launch process. Neha Mandhani brings hands-on actionable insights. She’ll explain how LinkedIn made the change happen, what they learned through this process, and how you too can create change in your organization and for your customers.Neha Mandhani, Product Marketing, LinkedIn
SPOTLIGHT:Become the Catalyst For Product Launch Success
As product and growth marketers, we’re on the line to successfully bring our products to market. The daunting reality is that most products launched today result in marginal success. What are we missing? What steps can we take to launch our products and achieve success? Join Travis Kaufman, VP Product Growth @ Aptrinsic as he discusses key activities you can incorporate today to make your next product launch a successTravis Kaufman, VP Growth, Aptrinsic
Q & A session with SiriusDecisions, Aptrinsic & LinkedIn
Audience led engagement session based on provided questions via ThoughtExchange appMC, SiriusDecisions, Aptrinsic & LinkedIn
Hot Gourmet Lunch
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!Product Marketing Community
KEYNOTE: Win by Helping Sales to Understand and Embrace the Customer's Situation
Creating great products and services is not nearly as hard as bringing them to market successfully.
This presentation explores the dynamics of how enterprises approach technology purchase decisions and what influences them the most. Use this knowledge to train your marketing, sales and partner teams to adapt their approach and frame the opportunity within the context of the customer’s situation.
INSIGHTS. APPLIED.: Capturing & Leveraging Competitive Intelligence to Drive Business Growth
• Tools, processes, and a system Marketers can use for leads
• Our do's and don't (learnings) and best practices
• How this impacts the Sales cycle, with training, ramp and learnings that result in higher win rates
INSIGHTS. APPLIED.:How to Transform Sales Enablement into Your Competitive Advantage
The famous quote “no plan survives contact with the enemy” is also a good way to think about what happens in product marketing. All the content we create, like sales decks, product data sheets, fancy presentations and more are ultimately put to the test when they land in front of a prospect. That’s why sales enablement is such an important aspect of core product marketing responsibilities and why we should better understand how to leverage it to our advantage.Daniel Kuperman, Director of Product Marketing, MindTickle
Q & A session with Gartner, Klue & MindTickle.
Audience led engagement session based on provided questions via ThoughtExchange appMC, Gartner, Klue & MindTickle.
THOUGHTEXCHANGE PRESENTS: Interactive Roundable Discussion
We are happy to announce that we are partnering with Thoughtexchange to try something new during this year’s event. In an effort to make your time with us as valuable as it can be, we are committing to set aside thirty minutes for you to share with and learn from your peers on the topics that are most important to you right now in your professional lives.
In the days before the event look for an invitation to share your thoughts and rate the thoughts of others to help us identify the topics that will be most valuable for this part of the day. We look forward to it!
PRIZES & NETWORKING with Cocktails!
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!Product Marketing Community
Conference starts in…
Meet our partners
Inspiration. Insights. Food.
Join the Community
- 222 2nd St, San Francisco, CA 94105
- (416) 999 - 5413
- 8:30 AM to 4:30 PM