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San Francisco Product Marketers, unite!

LinkedIn HQ | August 23, 2019

Be connected, equipped and caffeinated

WHAT IT'S ABOUT

In a word...

The Product Marketing Community is on a mission to help you become an architect of growth. Created by product marketers for product marketers, we bring together new ideas, powerful presentations, and a diverse group of delegates.  

Together we’ll tackle everything from product launch to competitive intel. Our promise to you: A day of purpose, connection, and countless “Holy Crap, I didn’t know that” moments. At the end of the day, you’ll walk away with a fresh perspective, and a powerful community.

WHY ATTEND

As if the networking and good food isn't enough...

We’ve got a lot to offer in one day: top-drawer keynote speakers, workshops, meet-the-expert sessions, group discussions and so much more. We keep our agenda moving along and our content digestible. No snoozing on our watch!  

At PMC Austin, you will dive into

Defining buyer personas and purchase process
Identifying growth opportunities
Go-to-market planning and execution
Launches and campaign strategy
Competitive intelligence
And a whole lot more!

WHO IT'S FOR

Try this test

This day is about ideas and best practices that can help turn products and plans into revenue. Are you a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, or Product Engineer? Then yes, you’ll want to be here.

Product Marketing tends to be like the Wild West…every company does it a little differently. Product Marketing Community offers us all the opportunity to collaborate and better define this strategically critical role to the business while sharing best practices and learnings. I love the mix of thought leaders and practitioners involved with the organization.
Misha RangelSr. Product Marketing Manager
I just attended my 3rd Product Marketing Community conference and they keep getting better and better. What I like best is that the talks are always positioned to provide real actionable steps to take back to the workplace. I always leave inspired and with a list of initiatives to start or actions to take to improve my marketing projects and better support my team. I’ll be back next year!”
Janet GuzmanSr. Director, Industry Marketing
The Product Marketing Community has been a great source of inspiration and education for me. I’ve had the chance to meet product marketers from a variety of different industries and different stages in their career.
Sudeep CherienHead of Product Marketing

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Keynote speakers

Only the best…

Dave Daniels

VP of Customer Success

From the razor-sharp minds of Pragmatic Institute you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    Barbara Winters

    Research Director, Portfolio Marketing

    While a majority of b-to-b companies aspire to be audience-, buyer- or solution-centric in their go-to-market strategy and execution, few adequately manage the challenges and barriers to doing so. SiriusDecisions will share how an organization can transform from product-centric myopia to an outward-looking approach.

    Gartner

    Gartner Instructor

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.

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    Registration now open!

    Still A Deal Until August 9th
    $199 USD
      REGISTER
      Last Chance...
      $249 USD
        REGISTER
        Product Marketing is a critical role, yet is still being defined in most companies. Product Marketing Community is doing a fantastic job paving the way towards clarifying the impact of this function.
        Alex LopesFounder and CEO, Sharebird & Founder, SF Product Marketing Meet-up
        Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success.
        Jeff LashVP & Group Director, Go-to-Market
        The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
        Andrew DixonVice President, Marketing, SAS

        Meet our partners

        PMC-Partner-Network-2019v5