Product Marketers, unite!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
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General Registrations Open & Continental Breakfast
General registrations open at 8:30 am with Continental Breakfast and Coffee.Product Marketing Community
Welcome to the Product Marketing Community Conference
Introduction of your MC for the day: Blaine Mathieu, CMO, VANTIQ and the Founder of Product Marketing Community: Rowan NoronhaRowan Noronha, Founder Product Marketing Community & Blaine Mathieu (MC)
KEYNOTE: The Big Myths of Launch and Scale.
The story goes: you build a product, follow your launch checklist and then boom! The users, revenue and praise starts flowing in. But we all know that’s a myth. In fact, it’s a collection of four big myths. Join Pragmatic Marketing instructor Cindy Cruzado as she identifies those myths and explains how to avoid them to ensure a successful product launch. With more than 25 years of product and go-to-market experience in the high-tech software industry, Cindy has extensive experience leading teams through successful launch and scale projects in both startup and enterprise environments. Her specialty is building market-focused product teams who deliver delightful customer experiences that drive brand preference.Cindy Cruzado, Instructor, Pragmatic Marketing
Insights, Applied...with OPENTEXT
Thomas Dong, VP of Product Marketing from OPENTEXT shares his insights with aligning, go-to-market, launch and more.Thomas Dong, VP, Product Marketing, OPENTEXT
Insights, Applied...with LinkedIn
Andrew Kaplan from LinkedIn shares his experience in aligning, go-to-market, launches & more.Andrew Kaplan, Group Product Marketer (Marketing Solutions)
Networking session with coffeeProduct Marketing Community
Insights, Applied....with Castlight Health
Shyna Zhang from Castlight Health shares her insights on product marketingShyna Zhang, Senior Director, Product Marketing
KEYNOTE: Go-to-Market Architecture: From Product-Centric to Audience-Centric
B-to-b organizations often use an internal organization chart or product portfolio hierarchy to inform their go-to-market strategies, which results in a fuzzy or confused vision of the buyer audience. SiriusDecisions into the priorities of b-to-b CMOs indicates that shifting their marketing approach from product-centric to audience centric is one of their top priorities. Product marketing leaders are able to orchestrate the design of a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this session, we will share a framework and process for how product marketing can lead the effort to aligning go-to-market strategy across product, marketing and sales based on a clear view of the buyer audience.Jeff Lash, VP & Group Director, Go-to-Market
Insights, Applied...with Marketo
Hally Pinaud shares her insights on Product MarketingHally Pinaud, Team Lead Product Marketing, Marketo
Spotlight on Sales Enablement... with DocSend's Founder Russ Heddleston
We hear a lot about “alignment” in business, yet one of the biggest misalignment persists in many businesses today: That’s the misalignment between sales and marketing that results in inefficiency that slow your growth. In this talk, I’ll cover the cause of the rift, how much it costs you, and what you can do about it as a product marketer.Russ Heddleston, CEO, DocSend
Insights Applied... with Martina Launchengo
More details to comeMartina Launchengo
Hot Gourmet Lunch with Cocktails!
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!Product Marketing Community
Spotlight on Positioning and Messaging with... April Dunford. Using Context to Transform your Products from What? To Wow!
We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this session, I'm going to show you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.April Dunford, Rocket Launch Marketing
KEYNOTE: Deploying Disrupted Content
B2B buyer research tells us that most content doesn’t change customer behavior. But the same research also shows that teaching a customer something new about their own business can prompt more rapid sales engagement. While the development of such insight often requires building new marketing muscles, marketers can’t lose sight of how to smartly deploy this content. Michael McCune from the Marketing Leadership Council at CEB (now Gartner) will share their framework for deploying disruptive messaging and the routing of related leads.Michael McCune, Senior Executive Advisor, Marketing Leadership Council
Spotlight on Content Marketing with... motum B2B. The highs and lows of launching a global content marketing strategy
As a product marketer, developing a sound strategy for execution is the easy part. Hear about how the world's largest chemical company, BASF, worked with a small agency out of Toronto to launch a global content marketing strategy, and learn from the highs and lows of this journey, and how you can apply these implementation methods to your go-to-market best practices.Christina Dong, VP of Client Services, motum b2b
Spotlight on Customer Advocacy... with Influitive's Founder Mark Organ
Mark Organ shares his insights on Product MarketingMark Organ, CEO, Influitive
Spotlight on Growth. A Playbook for B2B Architects of Growth with Dan Olsen
More details to comeDan Olsen, Author of the Lean Playbook
Spotlight on growth with...Eventbrite. Putting it all together: Product marketing with a growth mindset
For product marketers, striking the right balance between left brain and right brain can mean the difference between a business-moving campaign or an uninspiring thud. Using a real-world case study, learn how Eventbrite has applied growth philosophies and frameworks to core product marketing challenges driving transformational change for their business, and how you can do the same.Brian Rothenberg, VP, Product Marketing, Eventbrite & Greg Hollander, Sr Manager, Product Marketing, Eventbrite
Recap. Prizes. Networking. Cocktails!
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!Rowan Noronha, Founder Product Marketing Community
Conference starts in…
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Inspiration. Insights. Food.
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Downtown, San Francisco
- Coming Soon..
- (416) 999 - 5413
- 8:30 AM to 4:30 PM