Product Marketers, unite!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
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General Registrations Open & Continental Breakfast
General registrations open at 8:30 am with Continental Breakfast and Coffee.Product Marketing Community
Welcome to the Product Marketing Community Conference
Introduction of your MC for the day: Blaine Mathieu, CMO, VANTIQ and the Founder of Product Marketing Community: Rowan NoronhaRowan Noronha, Founder Product Marketing Community & Blaine Mathieu (MC)
KEYNOTE: The Big Myths of Launch and Scale.
The story goes: you build a product, follow your launch checklist and then boom! The users, revenue and praise starts flowing in. But we all know that’s a myth. In fact, it’s a collection of four big myths. Join Pragmatic Marketing instructor Dave Daniels as he identifies those myths and explains how to avoid them to ensure a successful product launch. Dave Daniels has more than 25 years of experience working in the software industry, specializing in product management, product marketing and product launch, with an emphasis on go-to-market strategies and execution. His extensive background includes development, sales, product management and product marketing and executive positions. He brings an international perspective to the product launch process, having launched more than 30 products globally.Dave Daniels, Instructor, Pragmatic Marketing
Insights. Applied…with LinkedIn; Aligning PMM & PM to develop WOW Products!
How can Product Marketing and Product Management best work together to develop amazing products? Learn about approaches for strong PMM-Product collaboration, from the go-to-market team behind LinkedIn's Lead Gen Forms ad format.Andrew Kaplan, Group Product Marketer (Marketing Solutions)
Spotlight…with Dan Olsen; Why Customer Retention is the Critical Foundation for Growth
Many companies trying to drive growth spend a lot of time and money optimizing their acquisition or conversion. However, they may have a “leaky bucket” problem and not even realize it. Until a company has a stable customer retention rate, it will never be effective at growth. Dan shares advice on how to think about and optimize retention to create a foundation for growth.Dan Olsen, author of The Lean Product Playbook
Audience Q & A with Pragmatic, LinkedIn & Dan Olsen
MC: Blaine Mathieu Audience Q & A participants include Pragmatic Marketing, LinkedIn and Dan OlsenMC: Blaine Mathieu, CMO VantiQ
Networking session with coffeeProduct Marketing Community
KEYNOTE with SiriusDecisions: Go-to-Market Architecture: From Product-Centric to Audience-Centric
B-to-b organizations often use an internal organization chart or product portfolio hierarchy to inform their go-to-market strategies, which results in a fuzzy or confused vision of the buyer audience. SiriusDecisions into the priorities of b-to-b CMOs indicates that shifting their marketing approach from product-centric to audience centric is one of their top priorities. Product marketing leaders are able to orchestrate the design of a go-to-market architecture that aligns the offering portfolio to buyer audience segments. In this session, we will share a framework and process for how product marketing can lead the effort to aligning go-to-market strategy across product, marketing and sales based on a clear view of the buyer audience.Jeff Lash, VP & Group Director, Go-to-Market
Spotlight...with Influitive; Advocates = Business Fuel
Mark Organ shares his insights on Customer AdvocacyMark Organ, CEO, Influitive
Insights, Applied....with Castlight Health; Defining Product Marketing through People, Process and Change
The healthcare landscape is primed for disruption and Castlight is changing the way on how employees engage with their health benefits. To drive this mission, Castlight’s product marketing team is looking to guide our HR buyer down an unfamiliar path, while defining the team’s charter within the organization at the same time. Come and hear about how a young Product Marketing team is evolving through people, process and change to take healthcare into a new age. David has 8+ years of B2B product marketing experience across large technology companies and startups. At Castlight, David is a Director of Product Marketing focused on GTM strategy, field and channel enablement, and building a team to support the company’s next growth phase. Outside of work, he is passionate about his family and volleyball.David Kong, Product Marketing
Audience Q & A with Influitive and Castlight
MC: Blaine Mathieu Audience Q & A with Influitive and CastlightMC: Blaine Mathieu
Hot Gourmet Lunch with Cocktails!
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!Product Marketing Community
KEYNOTE With CEB: Deploying Disrupted Content
B2B buyer research tells us that most content doesn’t change customer behavior. But the same research also shows that teaching a customer something new about their own business can prompt more rapid sales engagement. While the development of such insight often requires building new marketing muscles, marketers can’t lose sight of how to smartly deploy this content. Michael McCune from the Marketing Leadership Council at CEB (now Gartner) will share their framework for deploying disruptive messaging and the routing of related leads.Michael McCune, Senior Executive Advisor, Marketing Leadership Council
Spotlight...with Product School: Defining User Personas @ Building Communities Around your Product
How do you gain a powerful understanding of your target audience? Learn how to accurately define user personas, develop an influential "why" and build value and community among your followers.Carol Gonzales, CEO, Product School
Spotlight...with April Dunford; Using Context to Transform your Products from What? To Wow!
We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this session, I'm going to show you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.April Dunford, Rocket Launch Marketing
Spotlight...with DocSend's Founder Russ Heddleston
We hear a lot about “alignment” in business, yet one of the biggest misalignment persists in many businesses today: That’s the misalignment between sales and marketing that results in inefficiency that slow your growth. In this talk, I’ll cover the cause of the rift, how much it costs you, and what you can do about it as a product marketer.Russ Heddleston, CEO, DocSend
Spotlight...with MOTUM B2B; The highs and lows of launching a global content marketing strategy
As a product marketer, developing a sound strategy for execution is the easy part. Hear about how the world's largest chemical company, worked with a small agency out of Toronto to launch a global content marketing strategy, and learn from the highs and lows of this journey, and how you can apply these implementation methods to your go-to-market best practices.Christina Dong, VP of Client Services, motum b2b
Insights. Applied...with Eventbrite; Putting it all together: Product Marketing with a Growth Mindset
More details to comeGreg Hollander & Brian Rothenberg from Eventbrite
Recap. Prizes. Networking. Cocktails!
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!Rowan Noronha, Founder Product Marketing Community
Conference starts in…
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Inspiration. Insights. Food.
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780 Mission St, San Francisco, CA 94103, USA
- Marriott Marquis - San Francisco
- (416) 999 - 5413
- 8:30 AM to 4:30 PM