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Boston Product Marketers, unite!

Metro Meeting Center, Boston | April 26, 2019

Be connected, equipped and caffeinated

WHAT IT'S ABOUT

In a word...

The Product Marketing Community is on a mission to help you become an architect of growth. Created by product marketers for product marketers, we bring together new ideas, powerful presentations, and a diverse group of delegates.  

Together we’ll tackle everything from product launch to competitive intel. Our promise to you: A day of purpose, connection, and countless “Holy Crap, I didn’t know that” moments. At the end of the day, you’ll walk away with a fresh perspective, and a powerful community.

WHY ATTEND

As if the networking and good food isn't enough...

We’ve got a lot to offer in one day: top-drawer keynote speakers, workshops, meet-the-expert sessions, group discussions and so much more. We keep our agenda moving along and our content digestible. No snoozing on our watch!  

At PMC Boston, you will dive into

  • Defining buyer personas and purchase process
  • Identifying growth opportunities
  • Go-to-market planning and execution
  • Launches and campaign strategy
  • Competitive intelligence
  • And a whole lot more!

WHO IT'S FOR

Try this test

This day is about ideas and best practices that can help turn products and plans into revenue. Are you a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, or Product Engineer? Then yes, you’ll want to be here.

Product Marketing is such a critical function, yet marketing communities do little to address the unique challenges facing product marketers. The Product Marketing Community fills the void by bringing together seasoned professionals to share advice and inspire new approaches.
Samantha StoneFounder & CMO
I just attended my 3rd Product Marketing Community conference and they keep getting better and better. What I like best is that the talks are always positioned to provide real actionable steps to take back to the workplace. I always leave inspired and with a list of initiatives to start or actions to take to improve my marketing projects and better support my team. I’ll be back next year!”
Janet GuzmanSr. Director, Industry Marketing
The Product Marketing Community has been a great source of inspiration and education for me. I’ve had the chance to meet product marketers from a variety of different industries and different stages in their career.
Sudeep CherienHead of Product Marketing

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Keynote speakers

Only the best…

Dave Daniels

VP of Customer Success

In this session Pragmatic Institute will introduce a new product marketing model that addresses a long-standing problem: what product marketers should be doing, and how to express that succinctly.

Most processes today are too waterfall and rigid, and the planning process for a go-to-market strategy is often iterative. What we know today is changed by what we’ll learn tomorrow.

    Beth Caplow

    Research Director, Portfolio Marketing

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    Michele Buckley

    Research Director

    Messaging aligned to business issues is most likely to attract today’s buyers and inspire new projects, which can produce more leads and competitive differentiation.

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    Registration now open!

    EARLY BIRD UNTIL FEB 28TH
    $169 USD
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      STILL A DEAL UNTIL APRIL 12
      $199 USD
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        LAST CHANCE UNTIL APRIL 25TH
        $249 USD
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          Product Marketing is a critical role, yet is still being defined in most companies. Product Marketing Community is doing a fantastic job paving the way towards clarifying the impact of this function.
          Alex LopesFounder and CEO, Sharebird & Founder, SF Product Marketing Meet-up
          Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success.
          Jeff LashVP & Group Director, Go-to-Market
          The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
          Andrew DixonVice President, Marketing, SAS

          Meet our partners

          PMC-Partner-Network-2019v4