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Product Marketers, unite!

Be connected, equipped and caffeinated

In a word...

Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Boston–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.

As if networking wasn't enough....

Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:

  • Defining buyers and their purchase process
  • Go-to-market planning and execution
  • Launches and campaigns

And food, my friend.  Mmmmmm. Food.

Try this test

Take a peek in the mirror—we can wait.  Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.

Product Marketing in the B2B context is such a critical role, yet very rarely do you find a forum that provides the level of practical insights like the Product Marketing Community. The Toronto conference was just what I needed to get up to speed on industry best practices and to network with like-minded product marketers! If you want to be an Architect of Growth, attend Boston Product Marketing Conference on April 27!
Mei BurginDirector, Marketing Intelligence Services, MaRS Discovery District
If you’re passionate about elevating your Product Marketing role so as to influence revenue growth, customers retention and awareness, join our friends at the Product Marketing Community April 27 in Boston. If it’s anything like their conference in Toronto and San Francisco , You’re in for a treat.
Rebecca KalogerisVice President, Marketing, Pragmatic Marketing Inc.
In the world of B2B marketing, there is perhaps no more strategic, but less understood role than of Product Marketing. I’m very excited to join the Product Marketing Community to better articulate the mission and role of this critical function.
Jim WilliamsVice President, Marketing, BlueCat

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Conferences like this one

Keynote speakers

The best thinking comes in 3’s

Diane Pierson

Pragmatic Instructor

From the razor-sharp minds of Pragmatic Marketing you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    Beth Caplow

    Strategy & Product Marketing

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    Michael Maziarka

    Research Director

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.

    Agenda

    8:30 - 9:30 AM
    General Registrations Open & Continental Breakfast

    General registrations open at 8:30 am with Continental Breakfast and Coffee.

    Product Marketing Community

    Product marketing is an often-unheralded role that should be renamed "Architects of Growth.” It’s also the role that interfaces with more functions and has a more diverse list of things to do than any other marketing function, which can be overwhelming. It’s time to Unleash Possible and learn from author, Samantha Stone, about practical steps to earning credibility with sales and developing content that drives revenue!

    Samantha Stone, The Marketing Advisory Group

    Product marketing teams are generating more content - more communications - than ever. Yet we often miss the mark when it comes to really engaging buyers. Why? Diane Pierson, marketing strategy expert and instructor at Pragmatic Marketing, will outline not only why this happens, but how to fix it. This topic will include learnings from your peers on creating an effective Buyer Persona, documenting the Buyer Experience and bringing both to life within your organization, and in your marketing efforts.

    Diane Pierson, Pragmatic Instructor

    More details to come... 10:20-10:40 -- Spotlight speaker – Bertrand Hazard, VP Marketing, TrustRadius Want the Brutal Truth, Not Slick Messaging • Here is the sad truth for all of us who have spent countless hours crafting product messaging and creating one-pagers: today's B2B buyer is less reliant on, and less trusting of, vendor-produced materials. Instead buyers want to hear from their peers and current customers. • In this session, TrustRadius VP Marketing, Bertrand Hazard, will present the key finding from their latest annual study into how technology buyers research products, where vendors are falling short, and what vendors can do to have greater impact on purchasing decisions • Most importantly he will share what these key findings mean for us product marketers. • 10:45-11:00 -- MC Q&A with 3 speakers above (audience provides questions/ insights right from the kick-off via ThoughtExchange app)

    Christy Murfitt, VP, Marketing, Imprivata

    Here is the sad truth for all of us who have spent countless hours crafting product messaging and creating one-pagers: today's B2B buyer is less reliant on, and less trusting of, vendor-produced materials. Instead buyers want to hear from their peers and current customers. • In this session, TrustRadius VP Marketing, Bertrand Hazard, will present the key finding from their latest annual study into how technology buyers research products, where vendors are falling short, and what vendors can do to have greater impact on purchasing decisions • Most importantly he will share what these key findings mean for us product marketers.

    Bertrand Hazard, VP Marketing, TrustRadius

    Audience led engagement session based on provided questions via ThoughtExchange app

    MC, Pragmatic Marketing, Imprivata & TrustRadius

    Networking session with coffee

    Product Marketing Community

    Even the best designed offerings don’t market and sell themselves. To ensure new offerings get off to the right start and are commercially successful over time, portfolio marketers must have a well-crafted launch plan that provides the right context and direction for marketing, sales, product and even executive teams. • An effective launch plan ties launch activities to measurable goals oriented around external and internal audiences – ensuring that overall business objectives are achieved. • This presentation will demonstrate how to develop a strategic plan to get the desired results you're looking for from your launch

    Beth Caplow, Research Director, SiriusDecisions

    “Hey Marketing, my product just went code-complete, isn’t that great? You can go ahead and launch it now!”. We’ve all been there before - blindsided by unexpected product releases resulting in rushed enablement, impossible deadlines, and mismatched expectations. Learn how Fuze managed a dozen product launches in a single year by initiating clear SLA’s, multiple launch tiers, and a unique role within the team.

    Robert Bois, Sr. Director, FUZE

    As product and growth marketers, we’re on the line to successfully bring our products to market. The daunting reality is that most products launched today result in marginal success. What are we missing? What steps can we take to launch our products and achieve success? Join Travis Kaufman, VP Product Growth @ Aptrinsic as he discusses key activities you can incorporate today to make your next product launch a success

    Travis Kaufman, VP Growth, Aptrinsic

    Audience led engagement session based on provided questions via ThoughtExchange app

    MC, SiriusDecisions, FUZE & Aptrinsic

    Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!

    Product Marketing Community

    Creating great products and services is not nearly as hard as bringing them to market successfully. • This presentation explores the dynamics of how enterprises approach technology purchase decisions and what influences them the most. Use this knowledge to train your marketing, sales and partner teams to adapt their approach and frame the opportunity within the context of the customer’s situation

    Michael Maziarka, Research Director, Gartner

    One of the biggest challenges for Product teams is to provide the right combination of sales tools and support programs for Sales teams. Sales teams frequently complain that their sales tools are off the mark and their product training doesn't provide any real competitive edge. This does not have to be the case. • My neighbor’s dog, Cody, is friendly, full of energy and a ton of fun. Cody also has instinctive behaviors that, it turns out, are highly suited for the B2B sales process -- and have been used effectively to initiate several B2B enterprise sales. • During this session, we will walk through a typical B2B sales engagement and apply highly-useful lessons learned directly from Cody. Some of the topics we will cover include: • Choosing the right markets • Generating awareness • Establishing rapport • Building credibility and trust before you pitch your product • Aligning your sales tools with your customers buying process • Planting curiosity hooks

    Neil Baron, Managing Director, Baron Strategic Partners

    Make an impact with sales enablement – and really help both your salespeople and your prospects. Zak will share his approach for executing & packaging customer interviews effectively and at scale.

    Zak Pines, VP, Marketing, Bedrock Data

    Audience led engagement session based on provided questions via ThoughtExchange app

    MC, Gartner, Baron Strategic Partners & Bedrock Data

    We are happy to announce that we are partnering with Thoughtexchange to try something new during this year’s event. In an effort to make your time with us as valuable as it can be, we are committing to set aside thirty minutes for you to share with and learn from your peers on the topics that are most important to you right now in your professional lives. • In the days before the event look for an invitation to share your thoughts and rate the thoughts of others to help us identify the topics that will be most valuable for this part of the day. We look forward to it!

    Rowan Noronha, Founder, Product Marketing Community & Thoughtexchange

    As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!

    Rowan Noronha, Founder, Product Marketing Community

    Conference starts in…

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    Registrations are now open!

    Register now…

    Still a deal until April 20
    $199 USD
    • 1815
    Register Now
    I joined the community to promote excellence in marketing and to share and learn from peers in the industry with a focus on Product Marketing in a B2B environment. Join us April 27th.
    Adam HowatsonChief Marketing Officer, OpenText
    Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success. Let’s continue the dialogue in Boston
    Jeff LashVP & Group Director, Go-to-Market, SiriusDecisions
    The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
    Andrew DixonVice President, Marketing, SAS

    Meet our partners

    Boston, MA

    • Metro Meeting Centers, Boston
    • chat@productmarketingcommunity.com
    • (416) 999 - 5413
    • 8:30 AM to 4:30 PM