Product Marketers, unite!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Austin–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
Est. New Products/Year
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General Registrations Open & Continental Breakfast
General registrations open at 8:30 am with Continental Breakfast and Coffee.Product Marketing Community
Practical Steps to Becoming an Architect of Growth
Coming soonVivek Bapat, SVP Marketing, SAP
KEYNOTE: Pragmatic Marketing -- The Cup Holder Conundrum, Speaking the Language of Your Buyer
More details to come...Diane Pierson, Pragmatic Instructor
Two Ears, One Pen: A Practical Guide to Derisking your Messaging through Customer Validation.
There is a popular notion that great entrepreneurs succeed by taking risks. Actually, the opposite is true - the most successful founders take every step to reduce the risks around new product introduction. If you work for a large, legacy enterprise and are bringing a new product to market, it’s even more important you double-down on risk reduction and capture proof in order to secure funding and the cross-functional support you will need to be successful. At Cognizant Accelerator, a new product incubator in a large global services firm, we have found the best way to reduce risk is to engage customers and prospects early and often to validate every assumption as we craft our messaging and GTM strategy. This session will take you through our approach to message testing and validation: do’s and don’ts, successes and failures - including how to source the right contacts, how to identify and test hidden messaging assumptions, conducting confirmation bias-free interviews, and how to identify patterns and feed learnings back into messaging and product planning processes.Cate Zovod, Product Marketing, Cognizant Accelerator
Spotlight: TrustRadius -- Buyers Want the Brutal Truth, Not Slick Messaging
Here is the sad truth for all of us who have spent countless hours crafting product messaging and creating one-pagers: today's B2B buyer is less reliant on, and less trusting of, vendor-produced materials. Instead buyers want to hear from their peers and current customers.
In this session, TrustRadius VP Marketing, Bertrand Hazard, will present the key finding from their latest annual study into how technology buyers research products, where vendors are falling short, and what vendors can do to have greater impact on purchasing decisions
Most importantly he will share what these key findings mean for us product marketers.
Q & A session with Pragmatic, Cognizant Accelerator & TrustRadius
Audience led engagement session based on provided questions via ThoughtExchange app.M C, Pragmatic Marketing, Cognizant Accelerator & TrustRadius
Networking session with coffeeProduct Marketing Community
KEYNOTE: SiriusDecisions -- Taking a Strategic Approach to Launch for Better Business Results
Even the best designed offerings don’t market and sell themselves. To ensure new offerings get off to the right start and are commercially successful over time, portfolio marketers must have a well-crafted launch plan that provides the right context and direction for marketing, sales, product and even executive teams.
An effective launch plan ties launch activities to measurable goals oriented around external and internal audiences – ensuring that overall business objectives are achieved.
This presentation will demonstrate how to develop a strategic plan to get the desired results you're looking for from your launch
Products Are Like Rockets: How to Move from Launch-As-You-Go to an Actual Launch Process
You’re so excited to bring your product features to market you maintain a Launch-As-You-Go system. Learn how Recruiter, LinkedIn’s biggest business line, moved from “launching features when ready” to a consistent quarterly launch process. Neha Mandhani brings hands-on actionable insights. She’ll explain how LinkedIn made the change happen, what they learned through this process, and how you too can create change in your organization and for your customers.Neha Mandhani, Product Marketing, LinkedIn
SPOTLIGHT: Aptrinsic -- Become the Catalyst For Product Launch Success
As product and growth marketers, we’re on the line to successfully bring our products to market. The daunting reality is that most products launched today result in marginal success. What are we missing? What steps can we take to launch our products and achieve success? Join Travis Kaufman, VP Product Growth @ Aptrinsic as he discusses key activities you can incorporate today to make your next product launch a successTravis Kaufman, VP Growth, Aptrinsic
Q & A session with SiriusDecisions, LinkedIn & Aptrinsic
Audience led engagement session based on provided questions via ThoughtExchange appM C, SiriusDecisions, LinkedIn & Aptrinsic
Hot Gourmet Italian Lunch
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!Product Marketing Community
KEYNOTE: Gartner -- Win by Helping Sales to Understand and Embrace the Customer’s Situation
Creating great products and services is not nearly as hard as bringing them to market successfully.
This presentation explores the dynamics of how enterprises approach technology purchase decisions and what influences them the most. Use this knowledge to train your marketing, sales and partner teams to adapt their approach and frame the opportunity within the context of the customer’s situation.
Insights. Applied. TBD
More details to followProduct Marketing Community
Insights. Applied. DocSend
More to follow…Russ Huddleston, CEO, Docsend
Q & A session with Gartner, Docsend & more
Audience led engagement session based on provided questions via ThoughtExchange appM C, Gartner, Docsend and more
THOUGHTEXCHANGE PRESENTS... Interactive roundtable discussions of the most pressing PMC topics, as selected by you!
We are happy to announce that we are partnering with Thoughtexchange to try something new during this year’s event. In an effort to make your time with us as valuable as it can be, we are committing to set aside thirty minutes for you to share with and learn from your peers on the topics that are most important to you right now in your professional lives.
In the days before the event look for an invitation to share your thoughts and rate the thoughts of others to help us identify the topics that will be most valuable for this part of the day. We look forward to it!
PRIZES. NETWORKING with cocktails
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!Rowan Noronha, Founder, Product Marketing Community
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Meet our partners
Inspiration. Insights. Food.
Join the Community
- Courtyard by Marriott Downtown
- (416) 999 - 5413
- 8:30 AM to 4:30 PM