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Product Marketers, unite!

Be connected, equipped and caffeinated

In a word...

Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community Austin–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.

As if networking wasn't enough....

Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:

  • Defining buyers and their purchase process
  • Go-to-market planning and execution
  • Launches and campaigns

And food, my friend.  Mmmmmm. Food.

Try this test

Take a peek in the mirror—we can wait.  Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.

Product Marketing in the B2B context is such a critical role, yet very rarely do you find a forum that provides the level of practical insights like the Product Marketing Community. The Product Marketing conference was just what I needed to get up to speed on industry best practices and to network with like-minded product marketers! If you want to be an Architect of Growth, attend the Austin conference on May 18th!
Mei BurginDirector, Marketing Intelligence Services, MaRS Discovery District
If you’re passionate about elevating your Product Marketing role so as to influence revenue growth, customers retention and awareness, join our friends at the Product Marketing Community May 18th in Austin. If it’s anything like their other conference in Toronto, Boston & San Francisco, you’re in for a treat.
Rebecca KalogerisVice President, Marketing, Pragmatic Marketing Inc.
In the world of B2B marketing, there is perhaps no more strategic, but less understood role than of Product Marketing. I’m very excited to join the Product Marketing Community to better articulate the mission and role of this critical function.
Jim WilliamsVice President, Marketing, BlueCat

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Conferences like this one

Keynote speakers

The best thinking comes in 3’s

To be confirmed

Pragmatic Instructor

From the razor-sharp minds of Pragmatic Marketing you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    To be confirmed

    SiriusDecisions Instructor

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    To Be Confirmed

    CEB, Now Gartner Instructor

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.

    Agenda

    8:30 - 9:30 AM
    General Registrations Open & Continental Breakfast

    General registrations open at 8:30 am with Continental Breakfast and Coffee.

    Product Marketing Community

    There is a popular notion that great entrepreneurs succeed by taking risks. Actually, the opposite is true - the most successful founders take every step to reduce the risks around new product introduction. If you work for a large, legacy enterprise and are bringing a new product to market, it’s even more important you double-down on risk reduction and capture proof in order to secure funding and the cross-functional support you will need to be successful. At Cognizant Accelerator, a new product incubator in a large global services firm, we have found the best way to reduce risk is to engage customers and prospects early and often to validate every assumption as we craft our messaging and GTM strategy. This session will take you through our approach to message testing and validation: do’s and don’ts, successes and failures - including how to source the right contacts, how to identify and test hidden messaging assumptions, conducting confirmation bias-free interviews, and how to identify patterns and feed learnings back into messaging and product planning processes.

    Cate Zovod, Product Marketing, Cognizant Accelerator

    Here is the sad truth for all of us who have spent countless hours crafting product messaging and creating one-pagers: today's B2B buyer is less reliant on, and less trusting of, vendor-produced materials. Instead buyers want to hear from their peers and current customers.
    In this session, TrustRadius VP Marketing, Bertrand Hazard, will present the key finding from their latest annual study into how technology buyers research products, where vendors are falling short, and what vendors can do to have greater impact on purchasing decisions
    Most importantly he will share what these key findings mean for us product marketers.

    Bertrand Hazard, VP Marketing

    Audience led engagement session based on provided questions via ThoughtExchange app.

    M C, Pragmatic Marketing, Cognizant Accelerator & TrustRadius

    Networking session with coffee

    Product Marketing Community

    Even the best designed offerings don’t market and sell themselves. To ensure new offerings get off to the right start and are commercially successful over time, portfolio marketers must have a well-crafted launch plan that provides the right context and direction for marketing, sales, product and even executive teams.
    An effective launch plan ties launch activities to measurable goals oriented around external and internal audiences – ensuring that overall business objectives are achieved.
    This presentation will demonstrate how to develop a strategic plan to get the desired results you're looking for from your launch

    Jeff Lash, VP & Group Director, Go-to-Market

    You’re so excited to bring your product features to market you maintain a Launch-As-You-Go system. Learn how Recruiter, LinkedIn’s biggest business line, moved from “launching features when ready” to a consistent quarterly launch process. Neha Mandhani brings hands-on actionable insights. She’ll explain how LinkedIn made the change happen, what they learned through this process, and how you too can create change in your organization and for your customers.

    Neha Mandhani, Product Marketing, LinkedIn

    As product and growth marketers, we’re on the line to successfully bring our products to market. The daunting reality is that most products launched today result in marginal success. What are we missing? What steps can we take to launch our products and achieve success? Join Travis Kaufman, VP Product Growth @ Aptrinsic as he discusses key activities you can incorporate today to make your next product launch a success

    Travis Kaufman, VP Growth, Aptrinsic

    Audience led engagement session based on provided questions via ThoughtExchange app

    M C, SiriusDecisions, LinkedIn & Aptrinsic

    Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!

    Product Marketing Community

    Creating great products and services is not nearly as hard as bringing them to market successfully.
    This presentation explores the dynamics of how enterprises approach technology purchase decisions and what influences them the most. Use this knowledge to train your marketing, sales and partner teams to adapt their approach and frame the opportunity within the context of the customer’s situation.

    Michele Buckley, Research Director, Gartner

    More details to follow

    Product Marketing Community

    More to follow…

    Russ Huddleston, CEO, Docsend

    Audience led engagement session based on provided questions via ThoughtExchange app

    M C, Gartner, Docsend and more

    We are happy to announce that we are partnering with Thoughtexchange to try something new during this year’s event. In an effort to make your time with us as valuable as it can be, we are committing to set aside thirty minutes for you to share with and learn from your peers on the topics that are most important to you right now in your professional lives.
    In the days before the event look for an invitation to share your thoughts and rate the thoughts of others to help us identify the topics that will be most valuable for this part of the day. We look forward to it!

    Rowan Noronha, Founder of Product Marketing Community & Thoughtexchange

    As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!

    Rowan Noronha, Founder, Product Marketing Community

    Conference starts in…

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    Registration now open!

    Register now…

    Early Bird until March 31
    $149 USD
      REGISTER
      April 30 - May 18
      $199 USD
      • 1815
      Register Now
      I joined the community to promote excellence in marketing and to share and learn from peers in the industry with a focus on Product Marketing in a B2B environment. Join us in Austin on May 18th.
      Adam HowatsonChief Marketing Officer, OpenText
      Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success. Let’s continue the dialogue May 18th in Austin.
      Jeff LashVP & Group Director, Go-to-Market, SiriusDecisions
      The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
      Andrew DixonVice President, Marketing, SAS

      Meet our partners

      Austin, Tx

      • Courtyard by Marriott Downtown
      • chat@productmarketingcommunity.com
      • (416) 999 - 5413
      • 8:30 AM to 4:30 PM