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Product Marketers, unite!

Be connected, equipped and caffeinated

In a word...

Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.

As if networking wasn't enough....

Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:

  • Defining buyers and their purchase process
  • Go-to-market planning and execution
  • Launches and campaigns

And food, my friend.  Mmmmmm. Food.

Try this test

Take a peek in the mirror—we can wait.  Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.

Product Marketing in the B2B context is such a critical role, yet very rarely do you find a forum that provides the level of practical insights like the Product Marketing Community. The inaugural Toronto conference was just what I needed to get up to speed on industry best practices and to network with like-minded product marketers! If you want to be an Architect of Growth, attend San Francisco December 9th!
Mei BurginCloud Marketing Leader, North America IBM
If you’re passionate about elevating your Product Marketing role so as to influence revenue growth, customers retention and awareness, join our friends at the Product Marketing Community Dec 9 in San Francisco. If it’s anything like their inaugural conference in Toronto, You’re in for a treat.
Rebecca KalogerisVice President, Marketing, Pragmatic Marketing Inc.
In the world of B2B marketing, there is perhaps no more strategic, but less understood role than of Product Marketing. I’m very excited to join the Product Marketing Community to better articulate the mission and role of this critical function.
Jim WilliamsVice President, Marketing, Influitive

Est. New Products/Year

Est. Failure Rate

Conferences like this one

Keynote speakers

The best thinking comes in 3’s

Kristen Butzow

Pragmatic Instructor

From the razor-sharp minds of Pragmatic Marketing you’ll hear a fresh set of reasons why successful product marketing begins way back at the blueprint stage. Hear real-life case studies, and pick up new techniques for creating adaptive go-to-market strategies.

    Jeff Lash

    VP & Group Director, Go-to-Market

    You might think it’s easier to broker Middle East peace then to get your Product Marketing and Product Management teams to work in harmony. SiriusDecisions provides tips and best practices from for helping these key players work together for maximum effect.

    Michael McCune

    Senior Executive Advisor

    So you’ve got a premium product, and you’ve cultivated key contacts – but still the prospect says ‘no thanks’. CEB will explain why this happens more than you might think, as they share strategies for winning over that elusive ‘challenger’ customer.


    8:30 - 9:30 AM
    General Registrations Open & Continental Breakfast

    General registrations open at 8:30 am with Continental Breakfast and Coffee.

    Product Marketing Community

    Unleash Possible; From your friendly neighborhood Revenue Catalyst

    The Marketing Advisory Network

    9:30 - 9:55 -- KEYNOTE: Pragmatic Marketing 10:00 - 10:15 -- Insights. Applied. (Product Marketing Practitioner) 10:20 - 10:40 -- Spotlight Session. (TrustRadius) 10:45 - 11:00 -- MC and 3 speaker Q & A Session

    Product Marketing Executives

    Networking session with coffee

    Product Marketing Community

    11:20 - 11:40 -- KEYNOTE: Gartner 11:45 - 12:00 -- Insights. Applied. (Product Marketing Practitioner) 12:05 - 12:25 -- Spotlight Session. (Aptrinsic) 12:30 - 12:50 -- MC and 3 speaker Q & A Session

    Product Marketing Executives

    Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got quite the surprise in store for you!

    Product Marketing Community

    1:30 - 1:50 -- KEYNOTE: SiriusDecisions 1:55 - 2:10 -- Insights. Applied. (Product Marketing Practitioner) 2:15 - 2:35 -- Spotlight Session. (Baron Strategic) 2:40 - 3:25 -- ThoughtExchange presents...interactive round table discussions of the most important topics identified by YOU, the Product Marketer

    Product Marketing Executives

    As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!

    Rowan Noronha, Founder Product Marketing Community

    Conference starts in…
















    Save the date: TBD

    Coming soon…

    Early Bird
      April 01 to May 31
      $199 US
      • 1815
      Register Now
      $299 US
      • 1816
      Register Now
      I joined the community to promote excellence in marketing and to share and learn from peers in the industry with a focus on Product Marketing in a B2B environment. Join us December 9th.
      Adam HowatsonChief Marketing Officer, OpenText
      Many Product Marketers have learned “on the job” and have misconceptions about the role and its responsibilities. The Product Marketing Community conference in Toronto was a great opportunity for me to share best practices that we’ve learned at SiriusDecisions, as well as to hear various Product Marketers perspectives on the key activities and deliverable they utilize to achieve commercial success. Let’s continue the dialogue December 9th in San Francisco.
      Jeff LashVP & Group Director, Go-to-Market, SiriusDecisions
      The Product Marketing Community brings together a diverse set of marketing leaders representing companies large and small. What better a forum to advance the profession then by tapping into the minds and experiences of your fellow “Architects of Growth”?
      Andrew DixonVice President, Marketing, SAS

      Meet our partners

      without whom…


      The Julia Morgan Ballroom

      • 465 California St, San Francisco, CA 94104
      • (416) 999 - 5413
      • 8:30 AM to 4:30 PM