Eric Fletcher, Vice President Marketing, RICOH
Launch Process is complicated and comes at the end of a tremendous amount of work. Getting it all correct is difficult especially when working in the services area. You will never have enough money, people and time to complete the work in a manner you want. Prioritize your launches based on value to organization. Product features are not enough for a successful launch. Check early losses to see what you can learn for improvement. Then Iterate! Follow a template for launch and prioritize based on time & resources.
Insight: “Product/Service Marketing roles are extremely challenging and tough roles. They impact the Canadian marketplace and many times the global marketplace. These roles are huge levers for an organization and have a multiplying effect well beyond one person.”