Positioning

April Dunford 2April Dunford, CEO, Sprint.ly

Product framing is the act of providing context to help prospects understand what you are and why they should care. As simple as the concept is, it is rarely done consciously if at all. The talk discussed what framing is, how it can help your products be more successful and how there are 4 styles of framing to consider.

“Prospects need context to help them understand what your product is and the value that it delivers. Providing the wrong context can give your competitors an edge in the market. Marketers should consciously evaluate potential frames for their offerings and choose the one that puts them at an advantage.”

Watch April’s presentation here

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