Messaging 

Mark EvansMark Evans, Principle, ME Consulting

In a fast-moving, multitasking world, messaging is important because it is how brands clearly and effectively communicate with multiple stakeholders – customers, employees, partners, investors, media, etc. Being able to communicate what you do, who you serve and why it matters can be the difference between attracting customers or watching them go to competitors.

Key idea:

“Invest the time (and money) to create strong messaging. It will produce a long-term ROI and create a foundation for lots of other corporate activities – marketing, sales, social media, customer service, etc.”

Watch Mark’s presentation here

 

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