Mark Evans, Principle, ME Consulting
In a fast-moving, multitasking world, messaging is important because it is how brands clearly and effectively communicate with multiple stakeholders – customers, employees, partners, investors, media, etc. Being able to communicate what you do, who you serve and why it matters can be the difference between attracting customers or watching them go to competitors.
“Invest the time (and money) to create strong messaging. It will produce a long-term ROI and create a foundation for lots of other corporate activities – marketing, sales, social media, customer service, etc.”