Bay Area Product Marketers, unite!
Be connected, equipped and caffeinated
In a word...
Disruption–the good kind-happens when you fill a room with the best and the brightest among your peers, thought leaders, and product marketing gurus. That’s the inspiration behind Product Marketing Community San Francisco–created by product marketers for product marketers. With the theme “Architects of Growth”, it’s a day packed with insights, networking, and “Holy crap, I didn’t know that!” moments.
As if networking wasn't enough....
Seriously? As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into:
- Defining buyers and their purchase process
- Go-to-market planning and execution
- Launches and campaigns
And food, my friend. Mmmmmm. Food.
Try this test
Take a peek in the mirror—we can wait. Are you seeing a Product Marketer, Product Manager, Field Marketer, Content Marketer, Analyst, Coordinator or Product Engineer? Then yes, you’ll want to be here. This day is about ideas and best practices that can help turn products and plans into revenue.
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Conferences like this one
The best thinking comes in 3’s
Welcome to the Product Marketing Community
As life (and java) seeps in, a lively discussion sets the tone for the day.Rowan Noronha, Founder & CEO
KEYNOTE - Pragmatic Marketing Inc.
RETHINK PRODUCT MARKETING. HINT: IT'S NOT MARCOM! "Forget the product. Start with the go-to-market strategy." Steve Jobs Too many companies think of marketing as what happens at the end of development. But the idea of "build the right product and it will sell itself" is simply not true. Successful companies have marketing - true Product Marketing - integrated into their processes from the start. Join Pragmatic Marketing Inc to discuss the expanding role of Product Marketing within today's leading technology companies. Discover how Product Marketing differs from traditional marketing communications. Jon will share real-life case studies to illustrate the importance of involving Product Marketing before the product is built and creating strategic go-to-market plans from the start. Finally, Jon addresses how the integrated role of Product Marketing requires agility, iteration and collaboration to be successful, especially as the pace of change quickens in the markets we serve. Other insights you will receive include: Understanding what Product Marketing is and why it is important Knowing when and how to begin go-to-market planning Implementing specific techniques for creating adaptive go-to-market strategiesKirsten Butzow, Pragmatic Instructor
Insight Applied: Large Enterprise
A product marketing executive from a large enterprise organization share their trials and best practices for understanding the market, aligning internally, and launching.
KEYNOTE - SiriusDecisions
SORTING OUT PRODUCT MARKETING AND PRODUCT MANAGEMENT The relationship between Product Marketing and Product Management can sometimes be strained, contentious or non-existent. There is often confusion or conflict about roles and responsibilities and highly-charged opinions about how the functions should work together. However, in high performing organizations, there is close collaboration between Product Marketing and Product Management. This presentation explores the best practices for both functions, including roles and responsibilities, activities to promote interlock and the evolution of each role. Learn answer to questions including: · What are the fundamental similarities -- and key differences -- between the two roles? · What activities and responsibilities are shared between product marketing and product management and how can those responsibilities best be shared? · How do best-in-class organizations structure the two functions to work effectively and interlock throughout the innovation and go-to-market process?
Spend a penny, see a man about a horse, and so on. But make time to network. Here’s a great chance to rub elbows with fellow experts.
Insight Applied: Mid-size Enterprise - Twilio
Manav Khurana, VP of Product Marketing from Twilio shares his trials and best practices for understanding the market, aligning internally, and launching.Manav Khurana, VP Product Marketing
KEYNOTE - CEB
PRODUCT MARKETING TO EMPOWERED CUSTOMERS Many B2B Product Marketers realize the buying environment is changing: customers have more information sources and are more empowered than ever to make decisions about their problems, potential solutions and your offerings. The result is a disturbing trend towards commoditization, where customers are no longer willing to pay for the differences in performance. CEB shows how winning suppliers challenge their customers with new ideas about their business and employ modern marketing strategies that re-frame how customers assign value to those differences. The CEB model works, but the onus is on Product Marketers to ask hard questions about their roles: Why are customers not responding to our value propositions? Why does voice of the customer suddenly feel so shallow? Why does it seem like customers won't take action? The answers to the questions reveal new strategies Product Marketers can use to generate high quality sales and deeply engage today's empowered customer
Insight Applied: Mature Startup
A product marketing executive from a mature startup share their trials and best practices for understanding the market, aligning internally, and launching.
Napoleon said ‘Product Marketers travel on their stomachs.’ (We paraphrase.) We’ve got the Ricotta Meatballs w. Polenta, Roasted Lemon & Oregano Chicken and Tiramisu to refuel you. Plus free cocktails... yup, that's how we roll!
Positioning & Messaging
More to come!
More to come!
Prizes. Networking. Cocktails!
As if networking wasn't enough...we end the day with prizes, food and complimentary cocktails!
Conference starts in…
Meet our partners
Inspiration. Insights. Food.
Join the Community
The Julia Morgan Ballroom
- 465 California St, San Francisco, CA 94104
- (416) 999 - 5413
- 8:30 AM to 4:30 PM